The original SHOPLANG project (www.shoplang.eu) was aimed at promoting the benefits of language learning in general and the less widely used and taught European languages in particular. It was focused on Bulgarian, Dutch, Greek, Lithuanian, Maltese and Swedish. The project used the informal environment of the supermarkets in order to provoke interest in the 6 target languages and help people develop some partial language skills in understanding basic information in them.
In achieving this goal the 6 target languages were promoted within language campaigns based on specially developed language activities and games related to the theme of shopping and focused on the products and labels available in the basic supermarkets. As a follow-up of the language campaigns, the partners established resource centers where all interested people were able to find more information about the target languages and countries as well as useful links to language centers and self-study material providers for further learning the target languages.
Over 1,300 people were directly reached by the project idea within 30 language campaigns and 10 people signed up for courses in the target languages. SHOPLANG attracted the attention of numerous public and private organizations and as a result the project activities were supported by over 35 sponsors and social partners. SHOPLANG was awarded with the EU-initiative “European Language Label” for 2008.
SHOPLANG 2.0 will focus on 4 new less widely used and taught languages – Polish, Portuguese, Romanian and Slovenian. Some of the existing language products developed under the first SHOPLANG will be adapted to the new languages, and new ones will be created. The methods and products will be included in the language programmes of language centres. A web 2.0 application will extend the language learning activities on the project website.